Enquiries slow without a clear cause
Calls and bookings drop while the work is unchanged. You need evidence of what changed in local search — not generic advice.
Platform product
See how visible your business really is — with scores, rankings, competitor context and evidence you can act on.
What is this?
Visibility Intelligence is the evidence layer of Visibility Growth. It gathers the signals that decide whether customers find you — Google Business Profile strength, website relevance, local rankings, reviews and competitor presence — and turns them into a clear picture of where you stand today.
Instead of scattered SEO opinions, you get a Visibility Score, a Visibility Index view of your market, and structured reports that show what is working and what is missing. Every finding is tied to evidence so you can see why a recommendation matters.
Weekly monitoring keeps that picture current. As rankings, profiles and competitors change, you see movement early — not months later when enquiries have already slowed. Recommendations stay prioritised by impact, so teams know what to improve first.
Visibility Intelligence does not invent rankings or promise outcomes. It measures, explains and guides — then connects naturally into Website Optimisation, Google Business Profile improvements and the wider Visibility Growth toolkit.
The Visibility Index score is an evidence score out of 100 for how visible a business looks online in a town and trade on the date of that scan. The implemented model uses profile strength (up to 40), website presence (up to 40) and local authority (up to 20). It is not a Google search ranking, not a Maps pack position, and not traffic, calls or revenue. It cannot be bought.
A stored market scan has a scan date. It is useful context, but it is not automatically “today”. A current check looks again at what we can observe now. If we use stored evidence we say when it was collected.
Why it matters
Calls and bookings drop while the work is unchanged. You need evidence of what changed in local search — not generic advice.
Rivals appear first on Maps and search. Visibility Intelligence shows how their profiles, pages and rankings compare to yours.
Owners, marketers and agencies often disagree on priorities. A scored report with evidence creates one prioritised plan.
Key features
A clear score that summarises local presence across the signals that matter.
Business benefit Know where you stand in one glance before diving into detail.
See how you appear for the searches that should drive local enquiries.
Business benefit Focus effort on queries that actually represent demand in your area.
Market-level context so your score sits against peers in the same sector and place.
Business benefit Understand whether you are ahead, average or falling behind locally.
Compare profile strength, content signals and ranking presence against nearby rivals.
Business benefit Spot practical gaps you can close — not vanity metrics.
Ongoing checks that surface movement in rankings, profiles and competitive position.
Business benefit Catch declines early and confirm when improvements start to show.
Structured reports with evidence behind each finding and prioritised recommendations.
Business benefit Brief teams and stakeholders with facts, not guesswork.
Comparisons only include businesses that qualify for the same town and trade. Listings in the wrong sector, too far away, or in another country are left out. A service-area business with no shopfront can still be included when the evidence shows it serves that town. We will not describe every nearby Google result as a competitor, and we do not have rivals’ traffic, ads, phone logs or sales.
Website evidence here is pages we can fetch — usually the homepage and clearly linked service or area pages — not a full-site crawl. Google Business Profile work in this product is observation and recommendations unless you are on a management plan. Hands-on posts, photos and review replies sit on Google Business Profile management or Premium.
How it works
The same Visibility Growth methodology — adapted to this product.
Scan your local presence across GBP, website and ranking signals.
Review your Visibility Score, index context and competitor gaps.
Follow evidence-based recommendations ranked by likely impact.
Monitor weekly so you can see what moved and what still needs work.
Please send the legal or trading name, the town you want reviewed, the main service, the website URL if any, and the Google Business Profile URL or search name if you have one. Photos, extra locations and login access are only needed if you later buy implementation or profile management. Town × trade scans are typically refreshed monthly; if membership rules or the scoring version change, an older score is not automatically comparable.
Who is it for?
Visibility plans
Visibility Intelligence is included on Free, Monitoring, Growth and Premium — from a monthly Visibility Index report through to us doing the agreed work on Growth and Premium.
Free and Monitoring tell you what the evidence shows. Growth and Premium add implementation.
FAQ
It is the Visibility Growth capability that measures and explains your local online visibility using scores, rankings, competitor context, reports and evidence-based recommendations.
No. It measures current visibility and highlights practical improvements. Rankings depend on many factors outside any single tool.
Typical evidence covers Google Business Profile signals, website relevance, local ranking positions, review patterns and competitor comparisons — presented with clear priorities.
Weekly monitoring keeps scores and market context current so you can see movement over time rather than relying on a one-off snapshot.
Local and multi-location businesses, trades, professional services, retail, hospitality and agencies that need a shared evidence base for local visibility work.
Findings naturally lead into Website Optimisation, Google Business Profile improvements, growth tools and marketing content — one platform, shared evidence.
A free Visibility Review is the entry point. Visibility Intelligence is the ongoing product layer for monitoring, reporting and recommendations across the platform.
Yes. Evidence-based scores and reports help agencies brief clients and prioritise work without inventing narratives.
See your visibility score in around 60 seconds.
Real local data · Ready in about 60 seconds